Bruce Barlean is a seasoned entrepreneur with a legacy of building

successful, values-driven businesses.

In the late 1980s, Bruce and his parents, Dave and Barb Barlean,

saw an opportunity to improve people’s health through flax oil supplementation. What started as a small family operation in 1989

grew into Barlean’s Organic Oils, one of America’s most trusted

natural health brands and has won over 100 Awards,

including multiple VITY Awards, Manufacturer of the Year,

#1 Health Food Store Brand for Consumer Satisfaction,

Gold Medal American Masters of Taste, Bastyr University

Mission Award for leadership in health and well-being and

earned recognition as America’s #1 flaxseed oil.

Alongside his commercial success, Bruce has quietly and

consistently invested in philanthropy, funding causes that

uplift lives and communities.

Despite his successful story, Bruce spent many of his younger

years searching for happiness the hard way—

Givingism is what he found when he finally got it right.

Givingism is a philosophy built on one idea:

create an environment where everyone wins, and you win too.

He’s driven to make the world a better place,

and Givingism is the outcome of a lifetime

spent trying to figure out how.

Today, Bruce is also an author and TEDx speaker, sharing

the Givingism principles with everyone he can!

He is extremely grateful for all his successes and the freedom to

follow his passions: spending time with his wife Lisa,

family and friends, and fishing as much as possible!